Say the word “telemarketer” and you'll likely see some eye-rolling, disgusted looks, and hear heavy sighs and many irritating experiences. While it is true that telemarketers generally cause frustration for most people, have you ever wondered why this form of marketing exists? The answer is plain and simple – it works.
Telemarketing is a type of direct marketing that involves a salesperson using a telephone to solicit potential customers to purchase products or services. Recorded solicitation messages are also considered a form of telemarketing known as automated telemarketing. There are two major categories of telemarketing: Business to Consumer and Business to Business.
Telemarketing began in the 1950's, and it is believed that DialAmerican Marketing, Inc. was the first company to devote its entire operation on inbound and outbound telephone services and sales. However, it wasn't until the late 1970's that the term “telemarketing” came to be used to describe the selling of products and services over the phone.
Telemarketing calls may be made from a company office, a call center, or from an individual's home. An effective telemarketing process actually involves more than one call, with each call attempting to obtain a different goal. For instance, the first call is meant to determine the needs of the customer, while the final call is designed to encourage the customer to purchase a product or service.
Telemarketers obtain the information of potential customers through various means such as credit limit, purchase history, previous information requests, application forms, another company's customer database, a telephone directory, etc. The customers that a telemarketing company will attempt to contact are those that are most likely to purchase the product or service being offered.
Currently in the U.S., there are thousands upon thousands of telemarketers, and telemarketing is among America's thriving industries. This may come as a surprise, but think about it, why would telemarketing still exist if it was an unprofitable business?
Despite its profitability, there is no denying that most people consider telemarketing to be one of the major drawbacks of owning a phone. For this reason, the National Do Not Call Registry was created to reduce the number of intrusive telemarketing calls phone users receive. Therefore, if you have not already done so, it would be in your best interest to register your phone number(s) with the Registry. You will find it is free and easy to do.
In addition, you can find the owner to a phone number here, which can come in handy if you would like to know the identity of a telemarketer who continues to call you after you have asked them to stop, or if you suspect you are receiving prank calls.
Remember, you are the only person who can reduce the amount of telemarketing calls you receive. Therefore, take action and ask unwanted telemarketers to place you on their do not call list.